UST
Positioning a digital transformation solutions company as a global leader in the technology consulting industry
Brand strategy and art direction | Sr. Lead Creative Designer and managing up to 10 designers
Our team jumped in and anchored our strategy in a single core idea: Together, we build for boundless impact. In partnership with an award-winning agency and leadership, we defined the creative strategy behind UST’s new visual and verbal identity. Brought to life most notably by a strong narrative and dynamic logo, the new brand inspired our creation of a tighter, more cohesive brand architecture and a digital experience that speaks directly to customers. 
Launched on the heels of 2020's global challenges, the rebrand underscored the importance of companies needing to adapt and evolve in real time.

AWARDS.  Red Dot Award, Brand Design Relaunch
Living out our values in a new fashion