UST
Positioning a digital transformation solutions company as a global leader in the technology consulting industry
Brand Strategy and Art Direction | Sr. Lead Creative Designer and managing up to 10 designers
Our team jumped in and anchored our strategy in a single core idea: Together, we build for boundless impact. In partnership with an award-winning agency and leadership, we defined the creative strategy behind UST’s new visual and verbal identity. Brought to life most notably by a strong narrative and dynamic logo, the new brand inspired our creation of a tighter, more cohesive brand architecture and a digital experience that speaks directly to customers. 
Launched on the heels of 2020's global challenges, the rebrand underscored the importance of companies needing to adapt and evolve in real-time.

AWARDS.  Red Dot Award, Brand Design Relaunch
Living out our values in a new fashion