TikTok
Humanizing our company and brand to cultivate trust and transparency that empowers teams and attracts top talent who bring an entrepreneurial spirit and innovative mindset to our culture.
Creative Strategy and Direction | Global Creative Lead, Employer Brand Team
Through authentic, humanized communication, genuine engagement, and purpose-driven stories, the creative strategy aspires to forge and strengthen a bond with our people, activate their pride in working at TikTok, and unlock the possibilities for candidates to opt-in to our unique, ever-evolving, and rapidly growing company.
Traveled to office locations around the globe capturing content and meeting employees to showcase #LifeAtTikTok authentically.
(Locations include: Australia, Los Angeles, San Jose, and Singapore)
Our employer brand proposition in IRL
Expanding our presence down under
Showcasing our Tech innovation