Firebird by SPACEX
Developed a brand strategy to resurrect Pontiac Firebird
Brand Strategy | My role: concept ideation, brand messaging, persona development, visual design
No matter how high-tech or down-home, the Firebird was the car of choice for escape and the symbol of freedom for a generation of Americans. We resurrected the Firebird as a future brand that is bold and pushes the boundaries.
"For centuries, humans all around the world have dreamed of flying to space. For decades, people have been able to watch as others actually made those journeys, heroically opening a new frontier. Now, at last, space is open to all of us. Firebird by SpaceX will take you there."
