CalAmp
Spearheaded and launched the new brand of CalAmp across all creative touch-points
Brand strategy and manager of contractors | Lead Creative Designer
Telematics pioneer CalAmp was changing its business, and it needed its visuals to match the new unified positioning and strategy. The goal was to showcase their past, present, and future. Following brand guidelines, I elevated the brand to successfully execute the go-to-market market campaign called The New How.
A new way to think, a new way to look.
Creating Designs to Remember
