Project type: rebrand
My role: lead creative designer
CalAmp
an IoT data platform (PaaS) designed for commercial fleets and software solutions providers in construction, trucking, utilities, public sector, and equipment OEMs
Team: CalAmp marketing team, in partnership with Propane
Telematics pioneer CalAmp was changing its business, and it needed its visuals to match the new unified positioning and strategy. The goal was to showcase their past, present, and future. And with hundreds of products, they needed to move their audience from buying black box tracking devices to industry-specific SaaS solutions. 
Successfully executing the go-to-market campaign called The New How.​​​
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